94% of those earning somewhere in between (25,000 – $150,000) responded they were not interested in NFTs at all. Civicscience conducted a survey showing those earning less than $25,000 (lower-income) are investing in NFTs equal to those making more than $150,000 annually (upper-income).
Partnerships with creators that know these avenues best can result in more engaging and attuned experiences. Part of Roblox’s magic is how content is built from independent developers who bring their own unique skill sets and designs to the table. Otherwise, they run the risk of coming across as “cheap” “pushy” “boring” and “a blatant cash grab” as various users called Forever 21’s less than impressive Roblox experience. If brands are eager to jump into the metaverse, it helps to have a compelling reason to join the conversation.
#FORTNITE DAILY ACTIVE USERS FREE#
They’re first and foremost free social spaces for connecting with friends. For this group, gaming platforms are not just games. They’re spending 8+ hours a day online, where “the metaverse is a natural extension of the world they already live online with gaming (creating a collective of gamers they play with on a regular basis that they have never met) ” For Gen Z, the metaverse – and the games that exist there – are already a thing. Next steps for Roblox include “continued global expansion.” Not only translating the game, but understanding the nuances of different languages. 28% of Roblox’s daily active users are based in the US & Canada.Craig Donato, Roblox’s Chief Business Officer, says a younger, more digitally native audience, “certainly helps” when it comes to building the metaverse.Both games skew much younger than the average gamer, who is typically around 35 years old.67% of Roblox’s user base is under 16 years old.62.7% of Fortnite’s user base is between 18-24.Roblox is a bit more evenly distributed (44% women, 51% male).Fortnite skews predominantly male identifying (72.4% male vs 27.6% female).
43+ million daily active users on Roblox.30+ million daily active users on Fortnite.We specifically looked at Roblox and Fornite to learn more: As a result, Web3 gamers represent a different group than the average. They also tend to have the most powerful computer processors available to consumers, making them far more likely to have the tech specs needed for total digital immersion. Gamers may already be ahead of the pack on Web3, not just due to their familiarity with customizing avatars or having a digital third place for social interaction. We took a closer look at some of the biggest components of Web3, (specifically digital experiences like gaming, NFTs and crypto) and found some surprising results around the communities growing in each sphere. So we decided to investigate for ourselves. One of the biggest ways to figure that out is to see who’s already there – and where the space is headed. As the landscape grows and big brands are getting involved in the space, we’re having more and more talks about where it makes sense for our clients and partners to get involved. If you’re anything like us, you’ve been in dozens of conversations and Twitter threads on the subject (and you might have even already opened an office there).
It’s all the internet wants to talk about these days.
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